Acqua di Parma is an Italian lifestyle company that produces fragrances, candles, bathrobes and leather accessories. All of its ranges are exclusively made in Italy, and distributed in 43 countries.It was founded in 1916 in a small perfumer`s laboratory in Parma. In 1993 the brand was revived by entrepreneurs Luca di Montezemolo (former chairman of Ferrari), Diego Della Valle (President and CEO of Tod`s) and Paolo Borgomanero (a major shareholder of lingerie retailer La Perla).The company was acquired by LVMH in 2001, and is now headquartered in Milan.
History of Acqua di Parma brand
Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and at the beginning it was used to perfume gentlemen`s handkerchiefs. Colonia became a real symbol of Italian chic among American and European celebrities in the pre-war (1930`s) and post-war (1950`s) years. Cary Grant and David Niven, Ava Gadner and Eva Turner, later joined by Audrey Hepburn, were among the passionate admirers of Colonia. From a small factory, Acqua di Parma grew into a prominent house with wide range distribution. Alas, the frivolous dictator Fashion and unpredictable and unjust Fortune turned their back to this Italian house – the years of great popularity were followed by the years of struggle for survival and against
Acqua di Parma fragrances
At the beginning of 1990’s, three influential Italians, Diego Della Valle (Tod`s s.p.a), Luca Cordero Di Montezemolo (Ferrari) and Paolo Borgomanero (La Perla), united their forces in a very patriotic impetus of preserving Italian classic – to restore Acqua di Parma.They are reproducing the old fragrances, starting new projects, such as aromatherapy line Blu Mediterraneo, fragrances for interiors, leather gallantry Travel Collection… Searching for good investments and positioning at the international market, the three gentlemen signed a contract with a luxurious goods giant, LVMH, which in 2003 came to own the complete Acqua di Parma. The gorgeous Italian style specimen was saved and has successfully continued with its development. Once again Hollywood has turned its face to small, but proud, Acqua di Parma – the affection of their famous predecessors has now been passed on to Kevin Costner, Woody Allen, Sharon Stone…Designer Acqua di Parma has 44 perfumes in our fragrance base. Acqua di Parma is an old perfume house. The earliest edition was created in 1916 and the newest is from 2016. Acqua di Parma fragrances were made in collaboration with perfumers Bertrand Duchaufour, Jean-Claude Ellena, Francois Demachy, Francoise Caron, Francis Kurkdjian, Antoine Maisondieu and Alberto Morillas.
Acqua di Parma in Baku
Acqua di Parma is the expression of exclusively Italian savoir vivre and savoir faire. Quality, creativity, elegance and exclusiveness are the values underpinning the Acqua di Parma style. The quality stems from rigorous selection of materials and prestige handcrafting. The creativity gives new forms to a timeless classic. And The exclusiveness is what makes all Acqua di Parma products unique in their celebration of the very essence of beauty. These hallmarks enable aesthetic perfection to grow into an authentic lifestyle. They express luxury that is discreet and never flaunted, always rendered personal, embracing the traditional and the contemporary. Luxury defined by subtle details the inexperienced eye could miss, selection of materials, impeccable manufacturing, handcrafted finishes, perpetuating centuries of tradition to find new life in contemporary designs.
Acqua di Parma perfumes the cheapest prices in Baku
Acqua di Parma products are made with the same dedication and expertise that earned them their initial success. The fragrances are made with the most prestigious essences and extracts. The iconic bottle, with its pure, Art Deco-inspired lines, is made by hand, by master glassmakers, and still has the sophisticated black stopper made of bakelite, the material used to make the controls on radios in the early 20th century. Products are still put together by hand. The stylish cylindrical boxes – the unmistakeable Acqua di Parma "hatboxes" - are made by artisans and hand-embossed with the historic Parma royal seal. The paper still features in the signature Parma Yellow, the colour that has characterised the façades of the city`s most elegant buildings since the 18th century. Even the scented candles are still made entirely by hand by Italian craftsmen in painstaking craft processes using selected natural waxes blended with concentrated essences.The same care is lavished on the shaving accessories and leather goods, with exquisite stitching, prestige materials and sophisticated detailing and finishes.
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